Press Release — Paris, March 12, 2026
Digital Product Passport (DPP), loyalty programs, and Agent Wallet are integrated into a unique blockchain architecture designed to enable AI agents to interact directly with brands' products and services.
Keyban announces a pre-seed fundraising of €500,000 from its historical shareholders. This operation opens a new phase of development and will enable the industrialization of its SaaS technology platform, as well as accelerating its commercial deployment in 2026 and 2027.
Brands and retailers face a dual challenge: meeting European requirements around the Digital Product Passport and adapting their activities to the arrival of artificial intelligence agents in purchasing journeys.
In this context, certification and traceability of product data become genuine competitive advantages. Keyban develops an infrastructure designed to transform this data into exploitable, revenue-generating assets.
Certifying Data to Activate Long-Term Customer Relationships
The Digital Product Passport (DPP) certifies a product's data (origin, characteristics, history, etc.) and guarantees its integrity over time. Beyond regulatory compliance, this passport makes data exploitable throughout a product's life. It enables brands to associate new services, such as warranty extensions, second-hand markets, premium services, or offers triggered by actual usage.
The DPP also creates a direct link between a product and its owner at every stage of the product's life. Whether it's an initial buyer or a second or third-hand acquirer, rights and benefits are traceable and verifiable. Brands can thus recognize and activate every product holder, including those who have remained invisible until now.
Loyalty then becomes a lever for customer acquisition and relationship building based on real usage data.
Preparing for the Agent Economy
The emergence of agentic commerce — with AIs capable of searching, comparing, and purchasing products — raises a new question for brands: What information will drive their choices? And how will warranties, services, or loyalty programs associated with a product be recognized?
In this context, reliable and structured product data becomes a determining factor in purchasing decisions. Artificial intelligence favors sources rich in verifiable information. By associating detailed product data and related services — loyalty, warranties, or services — with the Digital Product Passport on the blockchain, brands can structure this information throughout the product lifecycle.
By certifying this data on the blockchain and integrating emerging Agentic Commerce protocols, Keyban makes it verifiable and directly exploitable by artificial intelligence agents, enabling brands' products and services to integrate into these new automated purchasing journeys.
But for an agent to act on behalf of a client, it needs two things: knowing who it's interacting with, and being able to conclude a transaction without human intervention at every step. This is precisely what Keyban's infrastructure makes possible — by giving agents a verifiable identity and a dedicated wallet (Agent Wallet), allowing them to pay for a product, subscribe to a SaaS service, or activate a loyalty benefit autonomously. All while respecting the rules defined by brands and businesses. And this applies to both B2C journeys and interactions between business agents.
Brands that structure their product data today are preparing for smoother commerce, where agents, platforms, and businesses can interact directly without sacrificing the customer relationship.
Charles Kremer, founder of Keyban, states: "Commerce is entering a new phase: one where artificial intelligence agents will be able to search, compare, and purchase products on behalf of users. By certifying product data, making loyalty programmable, and introducing the agent wallet, we enable brands to prepare for this new economy."
About Keyban
Founded in 2024, Keyban develops blockchain infrastructure and solutions for brands and retail players looking to certify their product data, structure digital loyalty programs, and prepare for the emergence of AI-driven commerce.
Press contact: Nenad Cetkovic – C.O.O (nenad@keyban.io or contact@keyban.io)